How did the iconic image of Che Guevara end up on beer bottles and bikinis? This inquiry into the ethics and aesthetics of appropriation investigates how the enduring symbol of Cuba's revolution skyrocketed to fame and was ultimately devoured by its own worst enemy: capitalism.


Antonio Banderas - (Actor)
Shepard Fairey - (Artist/Graphic Designer)
Gael Bernal - (Actor)
Tom Morello - (Rage Against the Machine)
Jon Anderson - (Che Biographer)

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