David Bowie signs on as the face of Louis Vuitton

September 26th, 2013 8:30pm EDT

David Bowie Rock icon David Bowie is reportedly following his supermodel wife Iman into the fashion industry to become the new face of design house Louis Vuitton.

The Ashes to Ashes hitmaker, who recently released his first album in a decade, will front the French label's L'Invitation au Voyage campaign alongside model Arizona Muse and he is said to have shot a TV commercial for the brand in Venice, Italy earlier this year (13), according to

Bowie isn't the first legendary musician to team up with Vuitton - Madonna, Bono and Keith Richards have all previously featured in their ads.

Related: Ashes to Ashes, David Bowie, Iman, Madonna, Celebrity

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