New Yorkers Can Take a Ride 'Boardwalk Empire' Style
September 13th, 2012 3:41pm EDT
In celebration of the Season 3 premiere of 'Boardwalk Empire', HBO and Uber will partner to transport New Yorkers to the Roaring 20s and provide them with the opportunity to take free rides in a fleet of vintage vehicles on the streets of Manhattan Sept 13th and 14th from 11am-6pm. Using Uber’s unique on demand platform, users can request one of these classic cars and ride in 1920’s style to their destination. New Yorkers can simply download the Android or iPhone app, set their location and select the vintage ride option which will give riders a chance to be chauffeured in a vintage Packard, Cadillac or even a Rolls Royce.
The cars will feature period costumed drivers, and once inside riders can view 'Boardwalk Empire' season recaps and trailers for the upcoming season on an iPad. At the rider’s destination, they’ll be offered a photo op with the car. Note: Pickups are only available within Manhattan between Midtown and SoHo.
'Boardwalk Empire' Season 3 premieres Sunday, September 16 at 9PM on HBO.
HBO worked with Hollywood ad agency, BLT Communications to create the “Take A Ride, Boardwalk Empire Style” promotion.
About 'Boardwalk Empire'
From Terence Winter, Emmy® Award-winning writer of “The Sopranos” and Academy Award®-winning director Martin Scorsese, BOARDWALK EMPIRE is set in the 1920s during Prohibition, and chronicles the life and times of Enoch “Nucky” Thompson, the undisputed leader of Atlantic City. The Emmy®- and Golden Globe-winning drama series kicks off its 12-episode third season SUNDAY, SEPT. 16 (9:00-10:00 p.m. ET/PT), exclusively on HBO, followed by new episodes Sundays at 9PM.
Photo Credits: HBO