Starpulse.com

Sci Fi's 'Eureka' Champions The Environment

June 18th, 2007 4:08pm EDT
EurekaSCI FI's hit series Eureka will return for season two on July 10 with a national contest that will award a home energy-efficiency makeover, sponsored by the Channel, the Alliance to Save Energy and the Edison Electric Institute (EEI).

For years, the government has been relocating the world's geniuses and their families to the picturesque Pacific Northwest town of Eureka, where anything can happen and usually does. Eureka's Smart House, where U.S. Marshal Jack Carter (Colin Ferguson) and daughter Zoe (Jordan Hinson) reside, sets the stage for the Eureka $mart House Energy-Efficiency Challenge, a national drive for home energy efficiency. The initiative is part of SCI FI's Visions for Tomorrow public affairs campaign to inspire pro-social action around the critical issue of energy and the environment.

"Visions for Tomorrow inspires individuals to take an active part in helping shape our future," said Dave Howe, Executive Vice President and General Manager, SCI FI Channel. "As a top ten cable channel reaching a progressive and forward-thinking audience, we're excited to be able to use one of our hit shows, Eureka, to galvanize our viewers into making simple changes to the way they live that will have a tangible and long-term impact on climate change."

"Partnering with the SCI FI Channel allows us to empower millions of Americans to save energy and money in their homes while engaging directly in the battle against global climate change," said Alliance to Save Energy President Kateri Callahan. "You don't have to be a 'superhero' to have 'Energy-$avings Super Powers.' We will showcase smart, easy ways consumers can use energy-efficient technologies and measures to reduce utility bills and cut energy waste, pollution, and greenhouse gas emissions simultaneously."

The Eureka $mart House Energy-Efficiency Challenge will launch during a Eureka marathon on June 26 from 9 AM to 9 PM (ET/PT). In a special on-air message Zoe Carter (Hinson) will encourage viewers to make their own home a little smarter -- that is -- more energy efficient. The spot will invite viewers to visit www.scifi.com/homemakeover for details about the chance to win the home energy-efficiency makeover. The web site will also offer ways to help reduce energy bills and usage, while supporting the environment. Campaign partners encourage consumers to enter the contest and also take the 6 of Energy-Efficiency Challenge, a quick "Energy IQ" quiz and pledge to take at least one action to reduce energy waste at www.sixdegreechallenge.org.