Is 'SpongeBob SquarePants' Bad For Kids?

September 12th, 2011 10:41am EDT

SpongeBob A new University of Virginia study recently tested children who watch "SpongeBob SquarePants."

Researchers determined that four-year-old kids who watched "SpongeBob SquarePants" compared to PBS programming did significantly worse on four tests they administered.

Apparently the fast-paced television show "has profound impacts for children's cognitive and social development that need to be considered and reacted to," wrote University of Washington pediatrics professor Dr. Dimitri A. Christakis in an editorial accompanying the study.
"SpongeBob SquarePants" is the brainchild of Stephen Hillenburg, who graduated CalArts with two degrees: one in Marine Biology, and the other in Animation. The titular character is a cheerful, yellow-skinned denizen of the deep shaped like a common bathroom sponge who wears a shirt, necktie and belted shorts.
SpongeBob lives in a pineapple shell in the underwater community of Bikini Bottom, where he works at the Krusty Krab restaurant and sometimes commiserates with a land squirrel who lives in a nearby biodome, and whose name is Sandy Cheeks.

Related: SpongeBob SquarePants, Television

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