Gisele Bundchen Ad Branded 'Sexist' By Brazilian Officials (Watch It!)
9/30/2011 12:40pm EDT
Brazilian government officials are demanding a commercial featuring supermodel Gisele Bundchen is taken off air over allegations it's "offensive and sexist."
In the advert for lingerie firm Hope, the beauty is shown wearing a sophisticated outfit before she miraculously appears in just her underwear.
Bundchen then explains in her native tongue to an unseen husband that she has crashed her car and exceeded her credit card limit.
Officials from the Women's Rights Secretariat are pleading with heads at the National Advertising Council to suspend the commercial, insisting it portrays women as sex objects.
However, a Hope representative says, "(A) Brazilian woman's sensuality is her best protection when delivering bad news."