Justin Timberlake To Pimp Bud Light Platinum During Grammy Awards
Bud Light Platinum has named Justin Timberlake the new creative director of the beverage brand.
The singer/actor, 32, will be a musical and cultural consultant for the beer company and star in an advertisement called Platinum Night. The video clip will feature Timberlake’s new single “Suit & Tie” and air on Sunday during the Grammy Awards. Timberlake will also perform at the event.
In a statement, Timberlake wrote: "Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing. I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."
Marketing executive Paul Chibe added, "Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity in the lifestyle space.
"Since launching Bud Light Platinum last year, we've worked to align the brand closely with music, including leveraging tracks by Kanye West and Avicii in our first ads. Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand."
After a five-year music hiatus, Timberlake made his music comeback over the weekend by performing at a pre-Super Bowl bash in New Orleans, Louisiana.